About Paul Wilkins

As Chief Strategy Officer for one of the largest and most respected litigation firms in the country, Paul’s role is defined by one goal: shaping winning trial strategies. He has worked in the trenches alongside litigators in Louisiana, Georgia, Tennessee, Alabama, Missouri, South Carolina, and California—to name just a few states—helping trial teams navigate the complexities of their most important cases. This work happens where cases are truly built: in the strategy room, where a deep understanding of jury psychology and narrative development can change the outcome before a courtroom is ever entered.

The insight Paul provides is born from immense repetition. Having personally designed and moderated hundreds of focus groups across the country, he has seen firsthand how jurors react to evidence, testimony, and legal arguments time and time again. This sheer volume of experience creates a unique, almost intuitive understanding of the patterns in juror decision-making—an instinct for the narrative levers that create belief and drive damages. It is an insight that is hard to come by, forged through countless sessions dedicated to finding the hidden path to victory for others.

At FocusFirst, this battle-tested experience is fused with the power of modern data analysis. Paul uses sophisticated AI not to replace his judgment, but to augment it—to uncover the hidden statistical patterns that validate his strategic instincts. To bring Paul into your case is to embed a seasoned strategist who demystifies the data, builds confidence through clarity, and transforms complex files into compelling, winning narratives.