Innovative Wisdom . . . Unparalleled Clarity.

FocusFirst AI is the decisive strategic advantage for plaintiff trial lawyers in high-stakes litigation.

Human Expertise, Amplified by AI.

We operate as your dedicated strategic partner, managing the complexity of AI so you can focus on what you do best: winning for your client.

You Bring the Case: Your deep understanding of the client, the facts, and the legal landscape.
We Bring the Insight: We deploy a proprietary suite of AI tools to analyze discovery, model jury reactions, and stress-test narratives.
Together, We Win: We translate complex data into practical, winning trial tactics and overwhelming settlement leverage. senior counsel.

Why Turn to Focus Groups?

Why?

Focus groups consistently demonstrate they are unwilling to stop at the mistake of a single employee. Instead, they instinctively search for the "Why" behind an incident, focusing on the broken systems that allowed it to happen. Our process is designed to get to the "Why?"

What are our expectations?

Focus groups never fail to make their expectations clear. Company choices and motivations are dissected and compared to assess whether safety or profits are prioritized.

Now what?

This insight is critical: it reframes the narrative around the failure of the system to act in accordance with their expectations. Restoration is more than just writing a check, it’s about demanding the accountability and changes that protect the entire community. Allowing the community to speak through juries and focus groups gives litigators the guidance to achieving a just result in their cases.